DAY 1 – Foundation
How LinkedIn can change your life
In this session you will be taught:
- The formula that Dave used to skyrocket his posts on LinkedIn
- Simple ways of building a LinkedIn audience, get leads and create revenue
- Take advantage of the introductions you can get from you own LinkedIn Network + free intro from Dave to anyone of his connections
- How can you benefit from connecting with others
- 3 Amazing ways you can start interacting with people on LinkedIn in order to put yourself forward
Dave Kerpen
CEO, Likeable Local
9:00 am ET
How a small business can benefit from Linkedin
In this session you will be taught:
- The basics you don’t want to miss: Profile, network, targeting and marketing
- Work in this the BIG room of opportunities
- How you can make use of your time on LinkedIn while wearing different hats
- Content and visibility
Mark White
Founder, Linkedin Training
10:00 am ET
Go beyond brand awareness and reach with a Linkedin strategy
In this session you will be taught:
- Tactical approach on LinkedIn you should know
- 5 Steps LinkedIn strategy you want to think for the next 12 months
- Guidelines and goals you need for your New LinkedIn Group and community
- The best examples of LinkedIn profiles and what made them and mistakes you should avoid for your prospects
- Notes on what you can do for your Social Media LinkedIn Presence
Kristina Jaramillo
Managing Partner, Get LinkedIn Help
11:00 am ET
Profit from your personality
In this session you will be taught:
- Create a profile that stands out following these “”3 L’s”
- How to show your personality through your LinkedIn Photo
- Writing helps in earning the trust of your audience
- Figure out what makes you special and what qualities you possess that would be attractive to potential clients
- Tips on how you can get your connections to your sales funnel
Brenda Bernstein
Founder, The Essay Expert
12:00 pm ET
How to leverage Linkedin to drive thought leadership
In this session you will be taught:
- Learn the HOW TO’s to generate leads through thought Leadership
- The 3 distinct sub-movements of the thought leadership
- The essence off lead generation converting to revenue on LinkedIn
- How LinkedIn is the micromanagement of your personal brand
- 3 Revenue Generating Activities on LinkedIn that leads to transaction
JD Gershbein
CEO, Owlish Communications
2:00 pm ET
How to ensure more visibility, amplification and business with Linkedin
In this session you will be taught:
- How you can use LinkedIn groups to actively engage with people and create relationships
- The best practice and strategies for creating groups on LinkedIn
- What works for LinkedIn group in terms of engagement
- Tips for your LinkedIn Group to become phenomenal and successfully marketed
- How your business can benefit from using the LinkedIn Apps
Viveka von Rosen
Founder, Linked Into Business
3:00 pm ET
How to set and accomplish goals for Linkedin success
In this session you will be taught:
- The secret ingredient to success
- What SMART goals are
- How to keep yourself accountable
- The first step before beginning your goal
- The meaning of “We live in a world with weapons of mass distraction”
John Lee Dumas
Founder, EOFire
4:00 pm ET
DAY 2 – Attract
Insights from a LinkedIn Influencer
In this session you will be taught:
- An entrepreneur’s natural tendency when launching a new product
- The warning signs that they’re doing things wrong
- What they should be doing instead
- Where to focus such as the customer, status quo, buyer’s decision process and more
Marshall Goldsmith
LinkedIn Influencer, Marshall Goldsmith
09:00 am ET
The 3 keys to maximizing your LinkedIn profile to generate leads while creating credibility and trust
In this session you will be taught:
- Consider putting goals when you optimize your Online reputation
- The important keys to maximize your profile for generation leads
- The best headline, this is the closest to help you increase your chances to sales and prospects
- Things you want to keep in mind with Keywords on your profile to not turn-off people
- How you can showcase and build the credibility and trust on your LinkedIn profile
Donna Serdula
Founder, Linkedin-makeover
10:00 am ET
How to get the best photo to represent your personal brand
In this session you will be taught:
- How to position yourself through LinkedIn
- Why you should take a headshot that shows your personality
- Tips if you can’t afford a professional photographer
- How to critique your own photos
- What photo apps you should download for your iPhone
Jeremy Cowart
Founder, OKDOTHIS
11:00 am ET
How to establish yourself as an industry expert
In this session you will be taught:
- What is proper messaging etiquette
- What kind of content to post onto groups
- How to ask and get recommendations
- Why you should become an industry expert
- How to show credibility on your profile
Dan Sherman
Founder, Linked Success
12:00 pm ET
How to show off that personal brand on LinkedIn and generate non-salesy sales calls
In this session you will be taught:
- How to create a personal brand via LinkedIn
- How to get more “Influence Juice”
- How to write the perfect CTA’s
- Why you should own the fact that you are an expert
- How to be authentic when you are selling
Karen Yankovich
Founder,LinkedUp Success
2:00 pm ET
3 Secrets to attract your ideal clients and generate leads on LinkedIn
In this session you will be taught:
- How to craft successful content on LinkedIn
- What kinds of CTA’s to include in your profile
- How to optimize the perfect headline for your posts
- Why you shouldn’t connect with everyone that shares your post
Christine Hueber
CEO, Christine Hueber
3:00 pm ET
How to improve your rank on Google using LinkedIn and Slideshare
In this session you will be taught:
- How to optimize your SEO through the right keywords
- How you can use slideshare
- Using showcase pages on LinkedIn
- Using CTA’s on your profile
- Directing people off your LinkedIn and onto your website
Chris Raulf
Founder, Boulder SEO Marketing
4:00 pm ET
DAY 3 – Connect
Get quality referrals using these secret Linkedin strategies
In this session you will be taught:
- How to use LinkedIn to get client referrals and why it is important
- How to bring out the people you want to be referred to
- Step by step process on what to do before speaking with potential clients over the phone
- How can you benefit from connecting with others
- Great advice about Advanced Search, the most powerful tool on LinkedIn
Brynne Tillman
Founder, Social Sales Learning
9:00 am ET
How to target potential customers using LinkedIn search
In this session you will be taught:
- Why keywords are so important for your profile
- How to target the right people through LinkedIn search
- Why it’s important for your employees to have well-thought out profiles too
- How to craft a well thought out message
- How to craft the perfect headline related to your industry
Jill Jacinto
Associate Director, WORKS
10:00 am ET
How to double your LinkedIn connections (without being spammy)
In this session you will be taught:
- The meaning of “luck is the residue of design”
- How to connect with someone authentically
- Why just saying “happy birthday” goes a long way
- Why you should carve out time everyday to connect on LinkedIn
- Why you MUST avoid the generic invites
Matt Heinz
Founder, Heinz Marketing
11:00 am ET
How to build valuable connection relationships
In this session you will be taught:
- The 10 things that are essential to groups
- How often you should post per day
- The Know, Like and Trust factors
- The best times to post
- Why you should join groups outside of your target audience
Jean L. Serio
Founder, Get Your Buzz On
12:00 pm ET
Prospecting – how to use updates and other tools to find prospects
In this session you will be taught:
- How to build a robust profile to gain better prospects
- The four kinds of LinkedIn groups that you MUST join
- How to actively engage in groups and message the right people
- Why Mark believes in connecting with anyone that wants to connect with him
- How much time you should spend prospecting weekly on LinkedIn
Mark Hunter
Founder, The Sales Hunter
2:00 pm ET
Using LinkedIn “share” feature to further promote your business
In this session you will be taught:
- The meaning of “paying it forward”
- The “411” strategy
- The types of posts to share
- Best ways to gather email addresses
- The “less friction as possible” mentality when it comes to sharing
Chuck Hester
Marketing Communications Executive, LinkedIn publisher
3:00 pm ET
Secrets to creating contagious, client-attracting LinkedIn status updates
In this session you will be taught:
- Why 20-30% of your status updates should reveal your personality
- The meaning of “Client-facing”
- How to place gifs on your status updates
- Why you should refrain from immediately trying to sell
- How to get your client off LinkedIn
John Nemo
LinkedIn expert, Linkedin Riches
4:00 pm ET
DAY 4 – Convert
Maximising your content strategy on LinkedIn to enhance your personal brand
In this session you will be taught:
- How to get your business in the top 3 listings on Google
- What is the “local pack”
- How to get qualified leads on autopilot
- 5 primary things that drive your ranking
Claire Diaz-Ortiz
Keynote Speaker, Claire Diaz-Ortiz
9:00 am ET
How to use social selling to win new business
In this session you will be taught:
- The 3C’s
- Using “save to contact” on LinkedIn
- The meaning of “relationships are like bank accounts”
- How to prepare to meet with a potential client
- Perry’s Daily Hacks
Perry Van Beek
Founder, SOCIAL.ONE
10:00 am ET
How to measure social selling success
In this session you will be taught:
- What FEED stands for
- The meaning of omnipresence and obscurity
- The meaning of “People will buy from people they like if people like people like – themselves”
- The tools to help social selling
- Why you need to develop a personal brand to succeed in social selling
Jamie Shanks
Founder, Sales For Life
11:00 am ET
How to drive traffic from Linkedin to your blog
In this session you will be taught:
- 3 Key pillars to learn for online success for social media
- Content is your engagement booze, get their attention on you
- Steps to take to convert leads to customers from your contents
- Digital marketing is asset, think marketing as an expense but an investment
- Steps to crafting contents on Slideshare and other Social Media platform
Jeff Bullas
Founder, Jeff Bullas
12:00 pm ET
How to promote your product launch on LinkedIn
In this session you will be taught:
- The Rule of Seven
- Creating a pre-launch buzz
- Asking questions before selling
- Experimenting with the channels right for you
- Incorporating your product launch onto your profile
Jenn Herman
Founder, Jenn’s Trend
2:00 pm ET
How to use the LinkedIn publishing platform to attract and generate leads, clients and referrals for your business
In this session you will be taught:
- The meaning of “Glide path”
- Why “social referral” is so easy these days
- How to find out who sees your post
- Why you should republish on LinkedIn
- Best practices when tagging your posts
Stephanie Sammons
Founder, Wide Advisor Media
3:00 pm ET
5 steps to cranking up the LinkedIn Referral Machine (profile, search & LinkedIn etiquette for getting referrals)
In this session you will be taught:
- Wayne’s 5 Steps
- The importance of saving search results
- Making strategic connections on LinkedIn
- Finding prospects through LinkedIn
- The importance of giving referrals
Wayne Breitbarth
Founder, Power Formula LLC
4:00 pm ET
DAY 5 – Friday
How to target and win high value clients through LinkedIn
In this session you will be taught:
- How to connect with high net worth clients
- The number one tip to gaining credibility in your niche
- Why you should develop your personal brand outside of LinkedIn
- How to fish rather than hunt
- How to become a linchpin and not the cog
Fabrizio Poli
Founder, Tyrus Wings
9:00 am ET
How to get 80 inbound leads from your exact target market every month using LinkedIn
In this session you will be taught:
- The “Can I” mindset
- Nathan’s secret sauce
- The importance of Boolean search
- Needle in the Haystack Marketing
- The Connect and Engage model
Nathan Kievman
Founder, LinkedIn Strategies
10:00 am ET
How to increase conversions using CRM systems with LinkedIn
In this session you will be taught:
- Why you should visit your inbox everyday
- Using Google Sheets to manage your connections
- Exporting and Importing your LinkedIn contacts
- Tagging your contacts on LinkedIn
- Building your brand through Facebook
Mike O’Neil
CEO, Integrated Alliances
11:00 am ET
Secrets to profiting from LinkedIn ads
In this session you will be taught:
- Sponsored updates versus text ads
- The two ways to bid on LinkedIn
- What you should do if LinkedIn ads aren’t working for you
- Where your ads should lead your customers to
- LinkedIn ads are superior to Facebook ads
Josh Turner
Founder, LinkedSelling
12:00 pm ET
How to gain free media exposure using LinkedIn
In this session you will be taught:
- The meaning of “Marketing is 10% what you say and 90% how you say it”
- The meaning of TMOT
- How to use the “The rapport bank”
- The Outside Inside Approach
- The biggest challenges for journalists
Alex Pirouz
Founder, Linkfluencer
2:00 pm ET
How to get your first 1,000 email subscribers from LinkedIn
In this session you will be taught:
- The meaning of “Zero Zebra”
- Identifying your trophy client avatar
- Finding your customer’s “watering hole”
- Finding your “superpower”
- Retargeting with Facebook
Jerome Knyszewski
CEO, Heavyshift Marketing
3:00 pm ET
Line up unlimited meetings with the LinkedIn funnel
In this session you will be taught:
- 7 Principles for LinkedIn
- Why we should not feel uncomfortable when viewing profiles
- 3 Step process for LinkedIn campaign generation
- How to prepare before a trade show or a conference
- Why you should have a separate gmail account for LinkedIn
Trevor Turnbull
Founder, Linked Into Leads
4:00 pm ET
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